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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior …
Consumer Behavior: Building Marketing Strategy, 12/e. ... Supplements. Instructor Resource CD (ISBN: 9780077325077) contains the Instructor’s Manual, Test Bank, PowerPoints, ... Consumer Behavior …
Consumer Behavior: Building Marketing Strategy, 12/e. ... Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior.
... Rent Consumer Behavior: Building Market Strategy Building Market Strategy 12th ... Chegg does not guarantee supplemental material with ... Consumer Behavior: Building Marketing Strategy …
Consumer Behavior Building Marketing Strategy Consumer Behavior Building Marketing Strategy Hawkins Consumer Behavior Building Marketing Strategy Hawkins 12th Consumer Behavior Building Marketing Strategy …
詳細資料ISBN:9789814607537 叢書系列:消費者行為 規格:平裝 / 832頁 / 普通級/ 單色印刷 / 12版 出版地:台灣 內容簡介 CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY PROVIDES STUDENTS WITH A USABLE, STRATEGIC UNDERSTANDING OF CONSUMER BEHAVIOR. THE AUTHORS BELIEVE THAT KNOWLEDGE OF THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR CAN, WITH PRACTICE, BE USED TO DEVELOP SOUND MARKETING STRATEGY. AS A CONSEQUENCE, THE TEXT INTEGRATES THEORY, STRATEGY-BASED EXAMPLES, AND APPLICATION. FEATURES: 1.THE 12TH EDITION HAS 9 NEW MARKET SEGMENTATION SCHEMES RANGING FROM GREEN MARKETING TO TECHNOLOGY TO GLOBAL LUXURY. THIS IS AN ADDITION TO THE FOUR SEGMENTATION SCHEMES THAT WERE PART OF THE 11TH EDITION. 2.ADDED LEARNING OBJECTIVES TO ALL CHAPTERS AND ASSOCIATED LEARNING AND TEACHING AID. EACH CHAPTER STARTS WITH A SET OF LEARNING OBJECTIVES LINKED TO KEY LEARNING OUTCOMES WHICH ARE THEN INTEGRATED THROUGHOUT THE TEXT AND IN OTHER LEARNING AND TEACHING RESOURCES. 3.30 NEW GLOBAL EXAMPLES
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